I bought my first Bugaboo from John Lewis in the UK 7 years ago now, and I still have it, and love it. The Bugaboo was the best investment I made as it made it through 4 children, lots of travelling on planes and has been pushed through snow and sand, and it is still in amazing condition. Prams are like handbags for mums; how do we justify buying another one? Bugaboo & Diesel have collaborated again to created a good-looking roll & roll style pram that folds away easily to fit into the back of most Dubai’s oversized 4×4 cars and is very tempting to purchase. Everytime, I see a new pram design, it makes me just want to have another child just to upgrade my pram collection. I saw the Bugaboo expert fold away the pram almost one-handedly, a great bonus for any mum with infant in tow or those with toddlers.
Last week saw the launch of the second Bugaboo by Diesel collection in Dubai. The two companies have bundled their creative and rebellious spirit to design a collection that takes the iconic lifestyle brand’s DNA as a starting point: Denim. Two new strollers are taking center stage this time round with a complete makeover for the all-terrain stroller, the Bugaboo Buffalo, and a Tailored Fabric Set for the convertible stroller, the Bugaboo Donkey. The military-inspired Bugaboo by Diesel Cameleon3 from the first collection will also remain available in store.
Accessories make the difference, so they have added a matching denim bag with leather details to the collection, featuring functional inside pockets for parents on the go. To complete your stroller wardrobe there is even a special-edition Bugaboo by Diesel Seat Liner, Footmuff, Parasol and Mosquito Net in camouflage print.
Bugaboo by Diesel Denim collection
This time the focus lies on Diesel’s denim heritage; the Bugaboo by Diesel Denim collection features a washed and specially-treated denim that is effortlessly stylish. The denim is hand- ripped, distressed, and features paint splatters in various denim hues. Over time, the denim will naturally fade, just like your favourite pair of jeans would.
The Bugaboo Buffalo by Diesel comes in a blue anodised chassis, washed denim sun canopy, bassinet and seat, and many new and interesting details. The central joint, for instance, is based on a rivet you will find on your Diesel jeans, the wheel rims have been coloured blue to complement the denim fabric, and the hand-treated fabric itself has been given a unique finish with paint splatters. Black, leather-look details on the handlebar and seat give the stroller a rebellious touch. There is also a matching bag in denim and leather which can be hung on the handlebar of the Bugaboo Buffalo.
The Bugaboo by Diesel Denim collection also comes as a Tailored Fabric set for the Bugaboo Donkey, featuring an extendable sun canopy in washed denim and bassinet apron.
BUGABOO BUFFALO BY DIESEL COMPLETE EU/US – AED 6,785 BUGABOO BY DIESEL BAG DENIM – AED 784
Items will be available at:
Diesel Kids – The Dubai Mall, Mirdif City Centre Mall, and Yas Mall.
JustKidding – Al Safa, Gold & Diamond Park, Wafi Mall, and online via www.justkidding-me.com.